Client Name
Factory Direct Medical
Location
Vancouver, BC
Industry
Retail
Services
Website design, PPC, Social media, Email marketing
Environment
Google, Meta
Release
2024

Client requirements

A data-driven paid campaign strategy that could reduce acquisition costs, improve ad efficiency, and generate a stronger return on investment with minimal campaigns.
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Project outcome

Through a strategic SPPC approach, we increased sales conversions by 44 percent, reduced cost-per-click by 280 percent, and improved ROI from 0.7 to 2.31 across just two campaigns.

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